About us

We believe small business insurance should be fast, upfront and adapt to your work.

Jana Kejvalova, founder of Suited Insure Ltd.
Jana Kejvalova
CEO of Suited

Who is Suited?

Suited is a UK-based insurance provider, regulated by the Financial Conduct Authority (as an appointed representative of Innovative Risks Labs).

Founded in 2021 by two former self-employed professionals, we understand the unique challenges tradesmen, contractors, freelancer, self employed professionals and small businesses owners face when it comes to finding the right insurance. 

We set out to take out the confusion and complexity in the market and replace it with a simplified online solution for a flexible small business insurance.

Who does Suited work with?

We’re not just any insurance provider. Suited has partnered with Admiral Business and other A-rated insurers to bring you the best protection at competitive rates. We’ve got the big names backing us, but we keep the service personal, because we know your business is unique.

What is different about Suited insurance?

Our flexibility is second to none. We believe your insurance should adapt to your work, not the other way around. That means you can only buy thee covers you need and you’ll never pay more than you need to. 

We’’ve made sure that out technology allows you to update your cover to reflect your work circumtstance anytime and without the hassle of paperwork or hidden fees.

Who does Suited help with small business insurance?

From tradespeople, contractors, self employed professionals to freelancer and small business owners, Suited is here to help you get the right insurance for your specific needs. And if we can’t help, we will point you in the direction of another great insurance provider.

‘Simple and flexible service for what I required. Great communication from start to finish.’

Matthew Allen

‘What a breath of fresh air! Easy to understand insurance for freelancers that is competitively priced.’

Fiona Taylerson

'We recently claimed due to a laptop going missing, was a stressful situation but the Suited team sorted this so efficiently and quickly!'

Michael Ryan

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The Contracting Awards 2023, winner, one to watch.
Insurance Times Awards 2023, finalist, challenger of the year.
Insurance Times Awards 2023, finalist, excellence in technology.
National Insurance Awards 2024, shortlisted, commercial lines, specialist broker of the year.
National Insurance Awards 2024, shortlisted, innovative product award.
CUSTOMERS WE CAN HELP

We are a great match for UK self-employed professionals who provide advice or services in fields such as:

  • Contractors
  • Sole traders
  • Limited companies
  • Partnerships
  • Self-employed professionals
  • Freelancers
  • Private individuals
INDUSTRIES WE COVER

Working across a wide range of industries such as:

  • Trade
  • Construction
  • Health & beauty
  • Consultancy
  • Architecture
  • Sport and fitness
  • Education
  • Property
  • Marketing
  • Design, media and creative
  • IT
  • Recruitment
  • and many more

What type of insurance does Suited offer?

At Suited, we offer a variety of covers that protect your business assets—from equipment and stock to the peace of mind knowing you're covered if someone decides to sue. We make sure that you and your business stays secure, so you can get on with doing what you do best.

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